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Direct Marketing

Don't Give Up!

direct marketing company in Sarasota, FL

Turn your leads into sales. Entice inactive customers, trade-show swipes and website visitors with engaging print materials to turn a "maybe" into a "yes."

Leads are Your Best Prospects

If there is ever such a thing as a "perfect list" of prospective customers that a company should pursue, it is the group of people who have bought from you in the past or have showed recent interest. This group is absolutely worth going after via direct mail with the purpose of reigniting their interest, garnering engagement and providing valuable information.

Direct Marketing Channels:

Vivid Studios can assist you in determining which ones are right for your business

Personalized Email Newsletters
Coupons and Sale Promotions
Direct Mail
Custom Online Advertising
Telemarketing

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Focus on Solutions, Not Products

When you are carrying out a direct mail, email or targeted social media campaign, it’s usually best to focus on the end goal rather than your product itself. If you sell clothing, it’s more important to activate a desire in your customer to look good than it is to talk about particulars of the fiber blend in your clothing. If you sell water purification systems for the home, clean-tasting water is a more appealing lead than the mechanics of your activated charcoal filtration.

People buy because they want something to be better; sometimes the details of how that is achieved is just not as interesting as the desired goal.

Vivid Studios helps Florida-based businesses achieve their marketing objectives through carefully targeted direct marketing campaigns.

Don’t Be Afraid to Experiment

One of the most important aspects of having an overall effective marketing program for your company is experimentation. The marketing you have done in the past may have worked well and propelled you to your current state, but that does not mean that the Florida business marketplace is not constantly evolving.

For most small businesses on Florida’s Sun Coast, an inbound approach to marketing is the most cost-effective way to achieve success, but there are situations that a DIRECT outreach can be effective. There are many ways, both online and with traditional methods, to engage future customers who you know have an interest.

direct marketing strategies for Florida businesses

"The best marketing doesn't feel like marketing”

- Tom Fishburne, marketer and cartoonist