The Role of SEO for Florida Businesses
There was a day, not too long ago, when all you needed for great rankings was an expertly-crafted website with specific on-page elements, such as relevant keywords, that garnered favor from search engines and helped your website rank higher on SERPs (search engine results pages).
Today, things are much more challenging, but you can win the battle for high organic search rankings by doing things the right way and providing the kind of new and original content that web crawlers seek. Unique content is the key – almost everyone knows that, but not everyone does it, which is your opportunity. It can really be that simple! Unique, quality content draws interest and engagement.
SEO plays a large role in the success of many Florida businesses. It’s the structure that allows your content to be ranked and seen organically and in your local area. You cannot fake popularity online, but you can create real interest using ethical techniques that genuinely create popularity among your targeted customers. The search engines take notice and reward your site with ever-improving rankings.
Every Florida Business is a WEB Business!
In today’s business world, every business – no matter the size – is a web-based business. Restaurants, construction companies, manufacturers, hospitals and every industry in between are searched online, and if your customers don’t find you there, they’re sure to find your competitors.
It is imperative that every Florida Suncoast business have an up-to-date, mobile-friendly website that is easy to understand and navigate. Loading time, responsiveness and content are crucial to get right so that your potential customers can find out who you are, what you do and how they can buy from you.
Web standards are constantly evolving, so it's important that your website be fully compliant with current code standards. There are many reasons for this, but the most important one is that search engines strongly prefer websites that provide fresh, relevant, original content within a structure coded to current standards, so they can be indexed and delivered properly.
Don’t make the mistake of thinking that just because you have been in business for decades that your position is secure. Having a quality website and ensuring that you are doing the fundamentals of effective internet marketing will help ensure continued success.
Social Media and Review Marketing
Ten thousand years ago, cavemen would stand outside their cave and say to their friend "There are lots of nice, tasty rabbits in the field by the big tree next to the river." Next thing you know, the other cavemen would be seen spear in hand heading to the big tree by the river.
Organic search rankings in today's internet are much the same. The search engines’ algorithms aggregate and digest the totality of social media, online reviews and other user-generated content to develop a ranking of the businesses that are generating interest with their audience. This also works to identify the less-popular businesses and adjust their rankings accordingly.
Beyond the obvious imperative to be good at what you do and satisfy your customers, it is crucial to your online success to encourage and reward genuine reviews from your customers. These can be Google or Yelp reviews but mentions and links on social media are great, too.
Genuine, positive reviews spread the word that your company is serious about making your customers happy, and they’re the basis for the ranking your business receives on SERPs. Since search engines’ purpose is providing quality links that serve searchers, a large portion of what determines your rankings on search engine results pages is based on your review history; it’s a system that is much like a credit history. For this reason and many others, it’s important to not only satisfy your customers but to encourage them to leave an honest review, and to monitor your company’s online reviews diligently.