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Internet Marketing

One size does not fit all when it comes to internet marketing!

Your business, your customers and your goals are unique and deserve the right approach. We are a strong team of experts who will examine your business needs carefully and craft an integrated approach that provides the results you need within a budget you can afford. We do not have a one-size-fits-all approach to internet marketing.

We like to build relationships that last. As the time goes by, our knowledge of your business will continually evolve while we grow and enhance your prestige online.

online strategy | google analytics review | inbound marketing | mobile | local search | direct marketing | social media marketing | seo

Professional web design and marketing services in Sarasota, FL
Professional web design services Sarasota, FL

There are currently close to six billion websites on the internet, with more coming online every day. The competition is fierce for every click. The battle for interest and engagement amounts to waging a battle to get the attention of your potential customers.

The resources you have to market your firm are, of course, limited to what is currently available. It may, therefore, seem impossible to do everything to try to create a meaningful and successful web presence. The key to success is doing the RIGHT things that get noticed by your future customers online. The expertise we have at Vivid Studios ensures that the activities we prioritize are the things that matter to your customers and your bottom line.

It's not ONLY about your website...
It is your full web presence that matters!

Vivid Studio clients know that a great website is just the first step. A truly powerful presence online is anchored by your website and supported by a wide variety of off-page activities that support and reflect upon your website.

As a business owner, you don't have the time, expertise or interest to do all the things it takes to build a powerful brand online. It takes a lot of time and effort, and that’s what we can do for you. These are just some of the things that can be done to build activity and interest in your firm by engaging your customers.

Quality Links

Smart marketers know that relevant links matter. Not spammy links, but links from reputable websites. We find ways to get quality links in appropriate places to your website.

Pay Per Click

Depending on the type of Florida-based business you have, pay-per-click search engine ads can be a very important part of your overall marketing effort. Done well, they are as good as gold.

Social Media

Social media is not merely important to business marketing – it is absolutely CRUCIAL. Get involved and engage with your customers through social media to generate interest for your business.

Press Releases

Build a sense of professionalism as well as a history for your firm with regular press releases. Every single time there is a positive event, issue a press release filled with appropriate keywords about your business.

Media Mentions

The local TV and radio stations are always eager for fresh and interesting content. When your business has an event or cause that will be of interest to the broader community - let them know! They will very likely cover it.

Community Action

All of us have causes we believe in. Support your community and get your business and employees involved and excited with important local issues and charities.

Blog Posts

One of the most powerful ways to build the authority of your company and website is to offer advice, guidance and how-to tutorials regarding areas in which you have expertise. Show the world you're an expert by providing quality informational content – not a sales pitch.

Content Marketing

There are seven billion other people on the planet that have less knowledge than you on certain subjects. Create free books, guides and videos that are interesting and informative and be amazed by how many people use them. It works!

Technical SEO

Good internet marketing starts with quality on-page SEO for your website. It’s paramount to do everything you can to comply with the guidance provided by the search engines regarding how they prefer websites to be coded and tagged.

What You Need To Know about Internet Marketing

▪ It's not NEARLY as complicated as it seems.

▪ Doing it right takes time, effort and creativity.

▪ You can win online. We can help.

Web marketing solutions for businesses in Bradenton, FL

The Role of SEO for Florida Businesses

There was a day, not too long ago, when all you needed for great rankings was an expertly-crafted website with specific on-page elements, such as relevant keywords, that garnered favor from search engines and helped your website rank higher on SERPs (search engine results pages).

Today, things are much more challenging, but you can win the battle for high organic search rankings by doing things the right way and providing the kind of new and original content that web crawlers seek. Unique content is the key – almost everyone knows that, but not everyone does it, which is your opportunity. It can really be that simple! Unique, quality content draws interest and engagement.

SEO plays a large role in the success of many Florida businesses. It’s the structure that allows your content to be ranked and seen organically and in your local area. You cannot fake popularity online, but you can create real interest using ethical techniques that genuinely create popularity among your targeted customers. The search engines take notice and reward your site with ever-improving rankings.

Every Florida Business is a WEB Business!

In today’s business world, every business – no matter the size – is a web-based business. Restaurants, construction companies, manufacturers, hospitals and every industry in between are searched online, and if your customers don’t find you there, they’re sure to find your competitors.

It is imperative that every Florida Suncoast business have an up-to-date, mobile-friendly website that is easy to understand and navigate. Loading time, responsiveness and content are crucial to get right so that your potential customers can find out who you are, what you do and how they can buy from you.

Web standards are constantly evolving, so it's important that your website be fully compliant with current code standards. There are many reasons for this, but the most important one is that search engines strongly prefer websites that provide fresh, relevant, original content within a structure coded to current standards, so they can be indexed and delivered properly.

Don’t make the mistake of thinking that just because you have been in business for decades that your position is secure. Having a quality website and ensuring that you are doing the fundamentals of effective internet marketing will help ensure continued success.

Social Media and Review Marketing

Ten thousand years ago, cavemen would stand outside their cave and say to their friend "There are lots of nice, tasty rabbits in the field by the big tree next to the river." Next thing you know, the other cavemen would be seen spear in hand heading to the big tree by the river.

Organic search rankings in today's internet are much the same. The search engines’ algorithms aggregate and digest the totality of social media, online reviews and other user-generated content to develop a ranking of the businesses that are generating interest with their audience. This also works to identify the less-popular businesses and adjust their rankings accordingly.

Beyond the obvious imperative to be good at what you do and satisfy your customers, it is crucial to your online success to encourage and reward genuine reviews from your customers. These can be Google or Yelp reviews but mentions and links on social media are great, too.

Genuine, positive reviews spread the word that your company is serious about making your customers happy, and they’re the basis for the ranking your business receives on SERPs. Since search engines’ purpose is providing quality links that serve searchers, a large portion of what determines your rankings on search engine results pages is based on your review history; it’s a system that is much like a credit history. For this reason and many others, it’s important to not only satisfy your customers but to encourage them to leave an honest review, and to monitor your company’s online reviews diligently.