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Logo Design

Your logo is the first thing customers see. It has got to be right!

Professional and unique business logo designs by Vivid Studios in Sarasota, FL

Your logo establishes the professionalism, relevance and utility of your firm. It sets you apart as an organization that gets things done or demonstrates clearly that you don't seem to care about anything - including your logo.

Show your customers you are proud of who you are and what you do with a logo that is unique and says something about your business.

A quality logo can elevate your firm's image and prestige, while a poor logo will imply amateurism and scare away otherwise interested customers.

Featured Logo Designs

Branding and logo design services in Bradenton, FL

Building Materials

Professional and creative logo design services in Bradenton, FL

Door Manufacturer

Custom logo design services by Vivid Studios in St. Petersburg, FL

Commercial Walls

Branding and logo design services in Bradenton, FL

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Custom logo design services by Vivid Studios in St. Petersburg, FL

Industrial Flooring

Custom logo design services by Vivid Studios in St. Petersburg, FL

Commercial Contractor

Custom logo design services by Vivid Studios in St. Petersburg, FL

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Custom logo design services by Vivid Studios in St. Petersburg, FL

Retail Food Supply

Custom business logo creation services in St. Petersburg, FL

Everybody knows BRAND IDENTITY matters. It starts with your logo!

Keep it simple. Keep it clear. Don't try to do too much.

There are a lot of different things you have to keep in mind when first designing your logo. Unless you are an experienced graphic artist, the first thing is to realize you should not try to do it yourself.

Logos are a specialty and the designers that do them at Vivid Interactive do little else. They can spend long periods of time contemplating the various aspects of the client's business, target customers and product or service while thinking about how to combine color, design, text and space to represent the company properly.

There are a lot of technical and usability aspects to consider that impact the logo design. The list of potential issues is long but we have to think about things like: what the logo will look like embossed on a menu cover, in one color as a truck decal, embroidered on shirts, silkscreened on hats, or used on social media. This reflects why it can be challeging and requires great expertise.

For a great logo that will stand the test of time in Sarasota, Bradenton, Tampa and St. Petersburg, Florida - call Vivid Studios.

The Biggest Mistake a Business Can Make with a Logo

Choosing a logo that you have to explain is a tragic yet common mistake that many businesses make every year. When you spend an inordinate amount of time explaining to a potential customer what your logo represents, it’s too abstract and becomes counterproductive to your objectives.

The lesson here is that you should always keep logos simple. Logos must be distinctively yours, while being clean, clear and communicate a positive message in a pleasing way to the viewer. They should be simple enough that the range of possible interpretations is dramatically limited.

Before you finalize your logo choice, you should consider asking people who don’t know your business well to look at your logo and tell you honestly what the logo means or says to them. You might be surprised at the result. It’s similar to a Rorschach test; everyone sees shapes differently, and it is surprisingly easy to create something that allows for misunderstandings about what your logo represents.

Creating great logos is a much more complex undertaking than most people consider. Vivid Studios has the practical and creative design expertise to create great logos for Florida Gulf Coast businesses.

Your Logo Should Be Timeless

When the time comes to have a new logo designed for your business, there are some important considerations to keep in mind. There are several technical and design issues, which is to be expected, but something else to think of is how your logo will endure with the passage of time. A timeless design lacks uber-trendy facets, focusing instead on a simplicity that never looks outdated.

Some examples include the following:

  • Using a current car design can soon indicate that you sell used or vintage cars. If you’re a new-car dealership, this can be confusing and problematic.
  • Maps limit you to one area. It’s not conducive to your goals if your logo shows a state map when in fact you see your business expanding to serve customers nationwide.
  • A good rule in general is to look at a logo design with the future in mind. How will it come across in 5 years? 20? If it’s likely to become outdated, don't use it.