There are a lot of different things you have to keep in mind when first designing your logo. Unless you are an experienced graphic artist, the first thing is to realize you should not try to do it yourself.
Logos are a specialty and the designers that do them at Vivid Interactive do little else. They can spend long periods of time contemplating the various aspects of the client's business, target customers and product or service while thinking about how to combine color, design, text and space to represent the company properly.
There are a lot of technical and usability aspects to consider that impact the logo design. The list of potential issues is long but we have to think about things like: what the logo will look like embossed on a menu cover, in one color as a truck decal, embroidered on shirts, silkscreened on hats, or used on social media. This reflects why it can be challeging and requires great expertise.
For a great logo that will stand the test of time in Sarasota, Bradenton, Tampa and St. Petersburg, Florida - call Vivid Studios.