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It's What's On The Outside That Matters
Ok, it's actually both. SEO is a complex process, it takes a lot of strategic planning and consistent effort to get your website to the top of the search results. If you want to beat the competition, you need an experienced Web Marketing company that has the experience and skills to get you ranked.
Many factors outside of your website affect how it ranks on search results
Off-site SEO is a bit trickier than on-page SEO. It involves several factors, such as age of domain and number of inbound links, that come together to create a complex framework for accurate search query returns. Search engines use off-page SEO to gauge a website's popularity and credibility. At Vivid Studios, we know how to maneuver the high seas of off-site SEO. Through social media channels such as YouTube, LinkedIn, Facebook, Instagram, Pinterest and Twitter, we position your website to be seen so that natural inbound links will inevitably follow. It’s not easy, but Vivid Studios is up for the challenge.
Factors of Off Page SEO
Search engines rely on these metrics to compare competing websites
Search Engine Submission
Directory Listing Submission
Age of Domain
Social Network Sharing
Youtube video views
Off Site Reviews
Building Castles on the Web
Here at Vivid Studios in Sarasota, we like to think of off-page SEO as an impregnable castle we build for our clients so their business is successful and safe, today and into the future. The castle has moats, thick walls and is insurmountably difficult for unwanted challengers to attack, no matter how many resources are thrown at it.
How does a castle relate to off-page SEO? Well, off-page issues like inbound links, reviews, social media mentions and news media mentions are crucial to rankings. Your future competitors will not be able to travel back in time and create something similar because you were smart enough to carve out your position early on and hold on to it.
If you start an effective, off-page SEO strategy that includes social media, videos, blogs, reviews, links and media reports, the traffic these will create over time will position your website at the top of search rankings for selected keywords. It all comes from creating lots of original and interesting content elsewhere on the web that surrounds your business and its website. These off-page resources will create mentions, links and traffic that will help put your website in an extremely strong position to facilitate your business’ growth.